A professional editor should not have
a paywall in the middle of it.
Discovering mid-edit that your export will carry a watermark, or that 4K costs money, is the worst possible moment to be asked for a card. So the editor is free and finished, the limits are printed rather than sprung, and the only things that cost money are the ones that spend somebody else's electricity.
Three hours in, the export button becomes a form.
Everyone who has edited video on a free tool knows the moment. The cut is done. You press export, and the dialog that appears is not about resolution — it is about a plan. The watermark you had not noticed is now the subject. The 4K you assumed was there is a tier. The "free" was a trial with the clock hidden.
It works, in the sense that some people pay. It also teaches every one of them that the tool was not on their side, and that lesson outlasts the subscription. We decided the category had enough of that, and that there was a better thing to sell.
Other people's hardware, and the business around the video.
The editor runs on your machine, so it costs us nothing when you use it. Two things do cost us money, and those are the two things that cost you money.
Machine time — credits
- Generated shots and stills, AI voices, captions and translation run on GPUs we rent.
- Rendering on our hardware, past what a plan includes.
- Quoted before they run. Bought once. Never expiring. Never a bill afterwards.
The platform — Studio and Business
- The cloud editor, so a project follows you between machines.
- The Content Hub: one brief, native posts on every platform, approved by you.
- Clients, quotes and invoices, projects, phone, calendar and the books — the work around the video.
If you only ever want to cut video, the honest answer is that Free is the plan for you, and this page will not try to talk you out of it. The people who pay are the ones running a business on the rest.
Seven things Free will never do.
A rule that lives in a pricing meeting is a rule that can change in one. These live on a public page, so changing them means saying so here first.
- 01
No watermark
Nothing is stamped on anything you export, at any resolution, on any plan.
- 02
No trial clock
Free is a plan, not a countdown. There is no day thirty.
- 03
No card to install or to keep going
You can use the editor for years without ever typing a card number.
- 04
No feature that turns out to be paid at export
Every tool on the free plan is a real tool. Nothing is greyed out at the last step.
- 05
No cap on what your own machine renders
Local rendering is unlimited, at 4K, because it costs us nothing.
- 06
No bill later
Every paid thing is paid for before it happens. A declined card is never a debt.
- 07
No training on your footage
Not on the desktop, where it never leaves; not in the cloud, where it is yours.
Free is not generosity. It is the cheapest thing on the list.
A free editor that uploads your footage costs its maker storage and bandwidth for every user, which is why those editors cap projects, stamp exports and count the days. Ours edits and renders on your machine, so a free user costs us close to nothing — and a promise that costs nothing to keep is one you can believe.
We built the editor first because we needed it ourselves, inside a platform that runs a business. The business platform is the product; the editor is the door people walk in through. Keeping the door open is not a marketing decision that could be reversed next quarter — it is how the rest of the building gets visitors.
- $0what a free user costs us in storage — the editor runs on your disk
- 6things that spend credits. The list is the whole list.
- 1account across the editor and the business platform
Start on free.
Stay there if it suits you.
The limits are on the pricing page, written down before you install anything.